Step 1. Primary analysis
· Activation of an audience measurement tool if needed
· Understanding of the key areas of your business, this will help us to guide your campaign in the right direction
· Definition of the target group
· Definition of the commercial objectives of the web site
Step 2. Web site audit
· Technical analysis
· Content analysis
· Structural analysis
· Assessment of your web site presence in the search engines
Step 3. Keyword research and target list preparation
Success of search engine marketing largely depends on selecting the right keywords. With the above harvested information and Software tools (which guide us in the most used search engine terms by visitors) we prepare a list of targeted keywords, and finalise on them on mutual basis.
Step 4. Website Optimisation (depending on the audit results)
It's time to get down to the nitty-gritty and start utilising them within the web pages:
· Creation of meta tags in tune with the prepared keyword list (Title, keywords, Description), after identifying the pages and their target keywords.
· Development of a Google Sitemap in XML
· HTML Code optimizing which includes setting up your home page W3C Compliant, and adding headings, image alt tags, broken links research. . .
· URLs rewriting
· Advice on content edition
Step 5. Search Engine Submission
Submission of the website to different search engines with a focus on the most popular engines, such as Google, Live Search, Yahoo!, Lykos. . .
Step 6. Link Popularity/ Link Building
Our dedicated team conducts extensive research on the Internet to identify relevant affinity sites and Web Directories where we can add your URL.
Step 7. Rank reporting & monitoring
At this point, the only thing left to do is wait for your rankings to roll in! Usually it takes several weeks for your website to show up in search engines. We follow the evolution and provide you with a final report considering the following key indicators: Presence, Relevancy and Ranking
All our Consultants are always at your disposal to discuss about any project you may have.
